000 01693nam a22002417a 4500
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020 _a9781071852392
028 _a: Zafaa Books Distributors
_b: 313/56F, 49A, Anand Nagar, Inderlok, Delhi
082 _a658.477 ULM
100 _aUlmer, Robert R.
245 _aEffective Crisis Communication: Moving From Crisis to Opportunity
_c/ Robert R. Ulmer.
250 _a: 5 ed.
260 _a, London
_b: Sage Publication
_c, 2023.
300 _axv,248p.
_c: 24cm.
365 _b6971
520 _aIn this fully updated Fifth Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
650 _aRisk communication
650 _acommunicating effectively
650 _acommunication ethics
700 _aRobert R Ulmer.
942 _cBOOK
999 _c61438
_d61438