000			01835nam a2200229 4500
005			20240403164322.0
008			240403b |||||||| |||| 00| 0 eng d
020			_a9781292092621
020			_a9781292092713
082			_215 ed. _a658.8 KOT
100			_aKotler, Philip _aKeller, Kevin
245			_aMarketing Management : _bGlobal Edition / _cPhilip Kotler
250			_a15 ed.
260			_aHarlow : _bPearson Education, Limited, _c2015.
300			_aiii, 835 p.
500			_aFor undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
650			_aMarketing-Europe-Management
650			_aMarketing-Management.
650			_aPhilip Kotler
856			_uhttp://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5185776&query=Marketing+Management
942			_cER
999			_c61491 _d61491