000			01704nam a22002417a 4500
005			20240807134942.0
008			240807b |||||||| |||| 00| 0 eng d
020			_a9781584230700
028			_a: Raghav Books Pvt. Ltd. _b: A-184, A, Nand Gram, Ghaziabad,U.P. _c: 870 _d: 5/8/2024
082			_a659.3 MCL
100			_aMcLuhan, Marshall.
100			_a;Fiore, Quentin.
245			_aThe Medium is the Massage _b: An Inventory of Effects. _c/Marshall McLuhan.
260			_aNew York _b: Penguin _c, 1966.
300			_a159p. _c: 18cm.
365			_b665
520			_aWith every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered. McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
650			_aSociety and technology
650			_aCommunication
650			_aEconomic
700			_a Marshall McLuhan
942			_cBOOK
999			_c62193 _d62193