000			02663nam a22002297a 4500
005			20241227111240.0
008			241227b |||||||| |||| 00| 0 eng d
020			_a9788192328072
028			_aDonated by Vivek Khanna (SME)
082			_a658 PAT
100			_aPattanaik, Devdutt.
245			_aBusiness sutra _b: a very Indian approach to management. _c/Devdutt Pattanaik.
260			_aNew Delhi _b : Aleph Book, _c, 2013.
300			_a435p. _c: 24cm.
365			_b00
520			_aBusiness Sutra: A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world. In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity, and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy Salient Features: Devdutt Pattanaik is the author of more than a dozen bestselling books on mythology and management, leading columnist for business newspapers and one of the country’s foremost motivational speakers The book takes a practical and distinctive look at management and business practices, using stories, symbols and rituals from Hindu, Jain and Buddhist mythologies Devdutt Pattanaik hosted widely popular TV show Business Sutra on CNBC his TED talk on mythology and management received over 8, 10,000 hits online Business Sutra carries creative and informative illustrations by the author that elaborate the concepts being discussed
650			_aBusiness Sutra
650			_aManagement
650			_aLeadership
700			_aDevdutt Pattanaik
942			_cBOOK
999			_c62638 _d62638