| 000 | 00785nam a22001697a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20130212154925.0 | ||
| 008 | 130212b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780674011465 | ||
| 082 | _a378.73 KIR | ||
| 100 | _aKirp, David L. | ||
| 245 |
_aShakespeare, Einstein, and the bottom line : _bthe marketing of higher education _cDavid L. Kirp |
||
| 260 |
_aCambridge, Mass. : _bHarvard University Press, _c2003. |
||
| 300 |
_avi, 328 p. ; _g24 cm. |
||
| 655 |
_bPublic relations -- United States. _bHigher Education--United States. _b, Marketing -- United States. _b, Universities and colleges -- United States. _b, Education, Higher -- Public relations -- United States. _b, Universities and colleges -- United States -- Marketing. _b, Archive. |
||
| 942 |
_2ddc _c RBM |
||
| 999 |
_c6365 _d6365 |
||