000			01481nam a22002417a 4500
005			20250919124644.0
008			250919b |||||||| |||| 00| 0 eng d
020			_a9781649195418
028			_aDonated by Shraddha anu Shekar
082			_a823.01 SHE
100			_aShekar, Shraddha Anu.
100			_a; Shekar, Pravin.
245			_aThe Ghatotkacha Game _b: Marketing Lessons from Mythology. _c/Shraddha Anu Shekar.
260			_b: Notion Press _c, 2020.
300			_a110p. _c: 22cm.
365			_b00
520			_aTHE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY Are there any? Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries? A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata. Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he a part of one himself? After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share? Marketing. Mythology. And the many messages therein.
650			_aMahabharatha
650			_aGhatotkacha
650			_aMythology
700			_aShraddha Anu Shekar.
942			_cBOOK
999			_c66108 _d66108