000			01967nam a22002417a 4500
005			20251111115507.0
008			251111b |||||||| |||| 00| 0 eng d
020			_a9781512824209
028			_aBrijwasi Book Distributors _bH-87, Lalita Park, Laxmi Nagar, Delhi _cBW/000326 _d4/11/2025
082			_a658.15 BLA
100			_a Blaszczyk, Regina Lee.
100			_a;Suisman, David.
245			_aCapitalism and the Senses _c/ Regina Lee Blaszczyk.
260			_a, Philladelphia _b: University of Pennsylvania Press _c, 2023.
300			_avii, 302p. _c: 24cm.
365			_b4037
520			_aCapitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. If the senses have a history, as Karl Marx wrote, then that history is inseparable from the development of capitalism, which has both taken advantage of the senses and influenced how sensory experience has changed over time. This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Drawing on history, anthropology, geography, and other fields, the volume’s essays analyze not only where this effort has succeeded but also where the senses have resisted control and the logic of markets. The result is an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism.
650			_aCapitalism
650			_aBusiness and Culture
650			_aSenses
700			_a Regina Lee Blaszczyk
942			_cBOOK
999			_c66599 _d66599