000			02161nam a22002417a 4500
005			20260224124741.0
008			260224b |||||||| |||| 00| 0 eng d
020			_a9780374534509
028			_a: International Book Distributors _b: Flat No.- 17, Prakash Apartment, 4405/2,5 Ansari Road, Daryaganj, New Delhi _c: 122510 _d: 18/02/2026
082			_a370.15 APK
100			_a Apkon, Stephen.
100			_a; Scorsese, Martin.
245			_aThe Age of the Image _b: Redefining Literacy in a World of Screens. _c/ Stephen Apkon.
260			_a, New York _bFarrar, Straus and Giroux _c, 2013.
300			_axv, 263p. _c: 22cm.
365			_b1409
520			_aWe live in a world that is awash in visual storytelling. The recent technological revolutions in video recording, editing, and distribution are more akin to the development of movable type than any other such revolution in the last five hundred years. And yet we are not popularly cognizant of or conversant with visual storytelling's grammar, the coded messages of its style, and the practical components of its production. We are largely, in a word, illiterate. But this is not a gloomy diagnosis of the collapse of civilization; rather, it is a celebration of the progress we've made and an exhortation and a plan to seize the potential we're poised to enjoy. The rules that define effective visual storytelling-much like the rules that define written language-do in fact exist, and Stephen Apkon has long experience in deploying them, teaching them, and witnessing their power in the classroom and beyond. In The Age of the Image, drawing on the history of literacy-from scroll to codex, scribes to printing presses, SMS to social media-on the science of how various forms of storytelling work on the human brain, and on the practical value of literacy in real-world situations, Apkon convincingly argues that now is the time to transform the way we teach, create, and communicate so that we can all step forward together into a rich and stimulating future.
650			_aWorld of Screens
650			_aSociology
650			_aVisual storytelling
700			_aStephen Apkon
942			_cBOOK
999			_c67122 _d67122