000			01846nam a22001937a 4500
005			20260528122105.0
008			260528b |||||||| |||| 00| 0 eng d
020			_a9781442615342
082			_a362.106 PAR
100			_aParsons, Patricia J.
245			_aBeyond Persuasion _b: Communication Strategies for Healthcare Managers in the Digital Age _c/ Patricia J. Parsons
250			_aSecond edition
260			_aToronto _b: University of Toronto Press _c, 2013.
300			_axii, 199 p. _c; 24 cm.
520			_aThe advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age. Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media. In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.
650			_aCommunication and administration in healthcare services
655			_aOrganizational communication
942			_cVC OFFICE
999			_c68240 _d68240