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020			_a9788132109624
082			_a650.071 MIL _223
100			_aMiller, Susan, editor.
245		4	_aThe Essential MBA _c/ edited by Susan Miller.
250			_aFirst South Asian edition.
260			_aNew Delhi _b: SAGE South Asia _c, 2012.
300			_axxii, 376 p. _b: illustrations _c; 24 cm.
520			_aThe Essential MBA, edited by Susan Miller, is a comprehensive introduction to the major disciplines taught in Master of Business Administration (MBA) programmes. The book brings together contributions from experienced academics and practitioners to provide readers with a clear understanding of the concepts, theories, and practical applications of modern business management. It is designed both for students beginning an MBA and for professionals seeking to refresh their management knowledge. The book covers a broad range of subjects, including strategic management, organizational behavior, leadership, marketing, accounting, finance, economics, operations management, human resource management, entrepreneurship, and business ethics. Each chapter introduces key concepts in an accessible manner and is supported by case studies, definitions of important terms, chapter summaries, and questions for reflection, helping readers connect theoretical ideas with real-world business situations.
650			_aBusiness administration.
650			_aManagement.
650			_aMarketing.
650			_aStrategic management.
942			_cVC OFFICE
999			_c69918 _d69918