000			00986nam a2200229Ia 4500
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020			_a9789351503903
082			_223 _a658.827 AAK
100			_aAaker, David
245		0	_aAaker on branding : _b 20 Principles That Drive Success / _cDavid Aaker
250			_a1st ed.
260			_aNew Delhi : _b SAGE Publications India , _c2015.
300			_axiv, 235 p. ; _c 24 cm.
365			_b0.00
520			_aThis book offers a compact overview of twenty essential principles of branding distilled from the author's extensive career and prior publications. It provides concepts, frameworks, and practical strategies relating to brand vision, brand personality, brand portfolios, and digital ecosystem management designed to create and maintain strong corporate assets.
650			_aBrand name products
650			_aBranding
650			_aMarketing
650			_aStrategic planning
942			_cVC OFFICE
999			_c70373 _d70373