000			02032nam a22002177a 4500
005			20260710114752.0
008			260710b |||||||| |||| 00| 0 eng d
020			_a9788132109785
082			_a658.812 RAO
100			_aRao,Ajit
245			_aThe Little Book of Customer Satisfaction Measurement _c/ Ajit Rao
260			_aNew Delhi _b:Sage Response _c,2012.
300			_a180p. _c24cm.
520			_aThe financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an important business need. The results of customer satisfaction measurement often form a key basis for improving service quality and are often linked to pay and bonuses. It is therefore imperative for CEOs and senior managers to understand the principles behind customer satisfaction measurement. This book works in that direction by explaining the principles of customer satisfaction in a brief yet powerful manner. It will help the readers build relevant and actionable customer satisfaction programs for their organization. The book begins by going over the concepts of customer satisfaction measurement. It then dwells on the various kinds of tools available to organizations to capture customer satisfaction. Further, the book also deals with two major aspects with which many organizations are trying to come to grips: (a) How do we align/link brand research with customer satisfaction research? (b) How do we connect survey research with internal databases to generate great insights for organizations? The book also discusses how the entire data from such programs can be made very actionable using simple techniques. The principles and ideas mentioned in this book come from the authors′ combined experience of nearly 40 years of working with clients in a variety of sectors and industries.
650			_aManagement
650			_afinancial Benefits
650			_aorganization
700			_aRao,Ajit
700			_aChandra, Subhash
942			_cVC OFFICE
999			_c70425 _d70425