000			02449nam a22002297a 4500
005			20260929142823.0
008			260929b |||||||| |||| 00| 0 eng d
020			_a9780199211296
028			_a: International Book Distributors _b: Flat No. 17, Prakash Apartment, 4405/2, 5 Ansari Road, Daryaganj, New delhi _c: 123198 _d: 18/09/2026
082			_a070.502 LUN
100			_aLuna, Paul.
245			_aTypography _b: A Very Short Introduction. _c/ Paul Luna.
260			_a, New York _b: Oxford University Press _c, 2018.
300			_axviii, 155p. _c: 14cm.
365			_b245
520			_aTypography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
650			_aTypography
650			_aIntroduction to Typography
650			_aTypographers
700			_aPaul Luna.
942			_cBOOK
999			_c70792 _d70792