000			03070nam a22002297a 4500
005			20260929144958.0
008			260929b |||||||| |||| 00| 0 eng d
020			_a9789063692797
028			_a: International Book Distributors _b: Flat No. 17, Prakash Apartment, 4405/2, 5 Ansari Road, Daryaganj, New delhi _c: 123198 _d: 18/09/2026
082			_a658 SCH
100			_aSchneider, Jakob.
245			_aThis is Service Design Thinking _b: Basics - Tools - Cases _c/ Jakob Schneider.
260			_a, Netherland _b: BIS Publishers _c, 2021.
300			_a373p. _c: 24cm.
365			_b2761
520			_aThis is service design thinking outlines a contemporary approach for service innovation. Service design and design thinking are lately evolving into buzz words for management and business consulting. This is service design thinking strives to unveil the practical meaning behind these terms in everyday use. The book introduces this new way of thinking to beginners but also serves as a reference for professionals. Although service design and design thinking in general recently gains vast interest by both business and research, until now there was no comprehensive textbook outlining the approach, including its background, process, methods and tools as well as contemporary case studies. A set of 23 International authors created this interdisciplinary textbook applying exactly the same user-centred and co-creative approach it preaches. "The unique visual language of this is service design thinking extends the idea of a classic textbook. Based on workshops and contextual interviews using prototypes of this book, The reader is now supported with various visual Aides to facilitate a pleasurable and effective reading experience" Highlights br>jakob Schneider, co-editor and graphic designer of the book. Change is a constant: innovative service concepts and ground-breaking business models outrun established products and services. Social media empowers customers and cause an overdue shift of companies from classic advertisement towards service quality and customer experience. Social media as the customer's megaphone broadcasts the perceived service experience to a growing audience. Thus, the perceived experience becomes the key factor for success of both new and established offerings. This entails business opportunities particularly for small- and medium sized companies, since customer recognition does not necessarily rely on mere market share anymore. "The strength of service design thinking is that it is not a defined and thus restricted discipline, but rather a common approach and process including various tools and methods rooted in different disciplines from design to engineering, from management to marketing." explains Marc stickdorn, editor of this is service design thinking. An appendant website to the book offers free downloads of ready-to-use tools such as the customer journey Canvas.
650			_aGraphic Design
650			_aService Design
650			_a Creative thinking
700			_aMarc Stickdorn.
942			_cBOOK
999			_c70794 _d70794