000			02809nam a22002417a 4500
005			20261008123048.0
008			261008b |||||||| |||| 00| 0 eng d
020			_a9781118960875
028			_a: Zafaa Books & Distributors _b: 313/103A, H.No. 15, Tulsi Nagar, Inderlok, Delhi _c: ZBD-2026-27-0241 _d: 05/10/2026
082			_a658.4013 OLS
100			_aOlsen, DAN.
245			_aThe Lean Product Playbook _b: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. _c/ Dan Olsen.
260			_aNew Delhi _b: Wiley _c, 2015.
300			_axxii, 307.p _b: 24cm.
365			_b1521.45
520			_aThe missing manual on how to apply Lean Startup to build products that customers love"The Lean Product Playbook" is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: - Determine your target customers - Identify underserved customer needs - Create a winning product strategy - Decide on your Minimally Viable Product (MVP) - Design your MVP prototypeTest your MVP with customers - Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find "The Lean Product Playbook" an indispensable, hands-on resource.
650			_aEntrepreneurship
650			_aDesign
650			_aManagement
650			_aProfessional Development
700			_aDan Olsen.
942			_cBOOK
999			_c70863 _d70863