000			01874nam a22002297a 4500
005			20261008151431.0
008			261008b |||||||| |||| 00| 0 eng d
020			_a9781398625075
028			_a: Brijwasi Books Distributors _b: H-87, Lalita Park, Laxmi Nagar, Delhi. _c: BW000760 _d: 30/09/2026
082			_a028 MAR
100			_aMarsh, Stephanie.
245			_aUser Research _b: Improve Product and Service Design and Enhance Your Ux Research. _c/ Stephanie Marsh.
260			_a, New York _b: Kogan Page _c, 2026.
300			_axii, 361p. _c: 24cm.
365			_b2890
520			_aUser experience research, (UX research) focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows mid-career professionals and academic readers how to use the vast array of user research methods available. Written by Stephanie Marsh, one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research. Covering all the key research methods including face-to-face user testing, card sorting, surveys and many more, the book gives expert insight into the nuances, advantages and disadvantages of each. While also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its third edition, User Research provides new insight into how to incorporate cross-functional collaboration when approaching user research, how to navigate the ever-changing world of GDPR as AI enters the research space and a pathway to founding their products and services with the understanding of consumer behaviour.
650			_aUser Studies
650			_aUser Research
650			_aImprove Product
700			_aStephanie Marsh.
942			_cBOOK
999			_c70875 _d70875