000			02104nam a22002297a 4500
005			20261019150527.0
008			261019b |||||||| |||| 00| 0 eng d
020			_a9780465051366
028			_a: Savera Book Distributors _b: 4754 Akarshan Bhawan, 23 Ansari Road, Darya Ganj, New Delhi _c: 26-27/CRB/832 _d: 19/10/2026
082			_a153.35 NOR
100			_aNorman, Donald A.
245			_aEmotional design _b: why we love or hate everyday things. _c/ Donald A. Norman.
260			_aNew York _b: Basic books. _c, 2004.
300			_ax., 257 p. _c: 18cm.
365			_b909
520			_aWhy attractive things work better and other crucial insights into human-centered designEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
650			_aEmotions and cognition.
650			_aPsychological aspects.
650			_aIndustrial design
700			_aDon Norman.
942			_cBOOK
999			_c70908 _d70908