000 02028nam a22002657a 4500
005 20261022123619.0
008 261022b |||||||| |||| 00| 0 eng d
020 _a9781616893323
028 _a: Brijwasi Book Distributors
_b: H-87, Lalita Park, Laxmi Nagar, Delhi-110092
_c: BW/000802
_d: 19/10/2026
082 _a741.6 LUP
100 _aLupton, Ellen
100 _aPhillips, Jennifer Cole
245 _aGraphic Design
_b: The New Basics.
_c/ Ellen Lupton.
250 _aEd. 2
260 _a, New York
_b: Princeton Architectural Press
_c, 2015.
300 _a263p.
_c: 20.96 x 1.91 x 22.86cm.
365 _b2690
520 _a"A longstanding excellent primer, in an equally excellent updated edition."—PrintEllen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.Topics include:• Color• Texture• Rhythm and balance• Hierarchy• Layers• Grids• And much more!The new revised edition features new chapters on:• Visualizing data• Typography• Modes of representation• Gestalt principlesSixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.
650 _aVisual communication
650 _aCommercial art
650 _aGraphic arts
700 _aEllen Lupton
700 _a; Jennifer Cole Phillips
942 _cBOOK
999 _c70916
_d70916