| 000 | 00658nam a22001697a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20130617134616.0 | ||
| 008 | 130617b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071078177 | ||
| 082 | _a659.10954 PAR | ||
| 100 | _a Parameswaran, M. G. | ||
| 245 |
_a FCB-Ulka Brand Building Advertising _b: concepts and cases _c/M G Parameswaran |
||
| 260 |
_aNew Delhi _b: Tata McGraw-Hill Pub. Co., _c ©2001. |
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| 300 |
_a212 p. _b: col. ill. _c; 29 cm. |
||
| 655 |
_bAdvertising -- Brand name products -- India. _b, India- Brand name products _b, Brand name _b, FCB-Ulka Advertising _band FCB-Ulka Brand Building Advertising |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c9126 _d9126 |
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