| 000 | 00684nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | SNU | ||
| 005 | 20130911161103.0 | ||
| 008 | 130911b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780684839240 | ||
| 028 | _aDonated by World Bank | ||
| 082 | _a658.827 AAK | ||
| 100 |
_aAaker, David A. _a, Joachimsthaler, Erich, |
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| 245 |
_aBrand leadership _c/ David A Aaker and Erich Joachimsthaler |
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| 260 |
_aNew York _b: The Free Press, _c 2009. |
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| 300 | _a351 p. | ||
| 655 |
_bManagement. _b, Marketing management. _b, Brand name products. _b, Marques de commerce. _b, Brand name products -- United States -- Management. _b, Aaker, David A. _b, and Brand leadership. |
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| 942 |
_2ddc _cBOOK |
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| 999 |
_c9781 _d9781 |
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