Cover; Contents; Preface; Acknowledgments; 1 --
The Intangible Landscape-Understanding Core Concepts; 2 --
Intellectual Property Approaches and Strategies; 3 --
Intellectual Property-Defending Position; 4 --
Intellectual Asset Management; 5 --
Brand Protection and Management; 6 --
Intellectual Property Risk Management; 7 --
Intellectual Property Licensing; 8 --
Franchising-Understanding the Mechanism; 9 --
Royalty and Intellectual Property; 10 --
Intellectual Property Valuation; Glossary; Index; About the Authors.

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organ.