What is industrial organization? --
Part one. Microeconomics foundations. Consumers --
Firms --
Competition, equilibrium, and efficiency --
Market failure and public policy --
Price discrimination --
Part two. Oligopoly. Games and strategies --
Oligopoly --
Collusion and price wars --
Part three. Entry and market structure. Market structure --
Horizontal mergers --
Market foreclosure --
Part four. Non-price strategies. Vertical relations --
Product differentiation --
Innovation --
Networks.

The study of industrial organization (IO) the analysis of the way firms compete with one another has become a key component of economics and of such related disciplines as finance, strategy, and marketing. This book provides an issue-driven introduction to industrial organization. Although formal in its approach, it is written in a way that requires only basic mathematical training. It includes a vast array of examples, from both within and outside the United States. This second edition has been thoroughly updated and revised. In addition to updated examples, this edition presents a more systematic treatment of public policy implications. It features added advanced sections, with analytical treatment of ideas previously presented verbally; and exercises, which allow for a deeper and more formal understanding of each topic. The new edition also includes an introduction to such empirical methods as demand estimation and equilibrium identification.