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Rural marketing

Kashyap, Pradeep

Rural marketing / Pradeep Kashyap - 2nd ed. - Delhi : Pearson Education, 2012. - xxv, 301 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)

ISBN: 9788131760352

Publisher. No.: Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92

Index Terms--Genre/Form: --Management.--, Rural management.--, Small business marketing -- India.--, Target marketing -- India. --, Rural industries -- India.--, Kashyap, Pradeep.--, Rural marketing.

Dewey Class. No.: 658.800954091734 KAS

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