Services marketing
Lovelock, Christopher ; Wirtz, Jochen ; Chatterjee, Jayanta
Services marketing : people, technology, strategy / Christopher Lovelock; Jochen Wirtz; Jayanta Chatterjee - 7th ed. - Delhi. : Pearson., 2011. - xxi, 683 p. : ill. ; 28 cm.
9788131759394
Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
--Management.--, Marketing.--, Marketing -- Management.--, Professions -- Marketing. --, Service industries -- Marketing. --, Customer services -- Marketing.--, Wirtz, Jochen.--, Chatterjee, Jayanta.--, Loveloack, Christopher.--, and Services marketing : people, technology, strategy.
658.8 LOV
Services marketing : people, technology, strategy / Christopher Lovelock; Jochen Wirtz; Jayanta Chatterjee - 7th ed. - Delhi. : Pearson., 2011. - xxi, 683 p. : ill. ; 28 cm.
9788131759394
Variety Books Publishers Distributors, B-10, Street No.2, West Vinod Nagar, Delhi-92
--Management.--, Marketing.--, Marketing -- Management.--, Professions -- Marketing. --, Service industries -- Marketing. --, Customer services -- Marketing.--, Wirtz, Jochen.--, Chatterjee, Jayanta.--, Loveloack, Christopher.--, and Services marketing : people, technology, strategy.
658.8 LOV
