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Marketing

Armstrong, Gary. ; Kotler, Philip

Marketing : an introduction / Gary Armstrong; Philip Kotler - 11th ed. - Boston ; Delhi. : Pearson, 2013. - xxviii, 506 p. : ill. ; 29 cm.

ISBN: 0132744031, 9780132744034

Publisher. No.: S.R. Book Distributors 12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon G.T. Road Ghaziabad-201009 (U.P.).

Index Terms--Genre/Form: --Management.--, Marketing management.--, Marketing.--, Kotler, Philip.--, Armstrong, Gary.--, and Marketing : an introduction.

Dewey Class. No.: 658.8 ARM

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