Social Marketing

Lee, Nancy R. Kotler, Philip

Social Marketing : influencing behaviors for good / Nancy Lee; Philip Kotler - 4th ed. Sage South Asia Edition. - New Delhi : Sage Publication India Pvt. Ltd. 2012. - xi, 500 p. xi, 502 p. : graph. Darst ; 24 cm.

9788132110200

Name Orange Books International 113 A, Prakasha Scout, Ansari Road, New Delhi-110002 Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92

--Management.--, Marketing.--, Social marketing.--, Behavior modification.--, Kotler, Philip.--, Lee, Nancy R.--, and Social marketing : influencing behaviors for good.

658.8 LEE

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