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Marketing theory

Sheth, Jagdish N ; Gardner, David Morgan ; Garrett, Dennis E

Marketing theory : Evolution and evaluation / Jagdish N Sheth; David Morgan Gardner; Dennis E Garret - New York : Wiley, ©1988. - xi, 231 p. ; 24 cm.

ISBN: 9780471635277

Publisher. No.: S.R. Book Distributors 12, Satyam Enclave, Tejab Mill Compound, New Kot Gaon G.T. Road Ghaziabad-201009 (U.P.).

Index Terms--Genre/Form: --Management.--, Marketing.--, Gardner, David Morgan.--, Garrett, Dennis E.--, Sheth, Jagdish N.--, Marketing.--, and Marketing Theory: Evolution and evoluation.

Dewey Class. No.: 658.8001 SHE

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