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Web analytics demystified

Peterson, Eric T

Web analytics demystified : a marketer's guide to understanding how your web site affects your business / Eric T.Peterson - [Portland, OR] : Celilo Group Media ; [San Leandro, Calif.] : CafePress, ©2004. - viii, 240 p. : ill. ; 24 cm.

ISBN: 9780974358420

Publisher. No.: HCL

Index Terms--Genre/Form:
Electronic commerce -- Management -- Data processing.
Business enterprises -- Computer networks.
Data mining.
Web sites -- Marketing.
Web usage mining.
web analytics demystified
computer science
Eric T.Peterson

Dewey Class. No.: 658.4038 PET

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