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Reputation marketing

Marconi, Joe

Reputation marketing : building and sustaining your organization's greatest asset / Marconi, Joe - New York : McGraw-Hill, ©2002. - xiii, 232 p. : ill. ; 24 cm.

ISBN: 9780070587649

Publisher. No.: HCL

Index Terms--Genre/Form:
Corporate image.
Corporations -- Public relations.
Branding (Marketing)
Marconi, Joe
MANAGEMENT

Dewey Class. No.: 659.285 MAR

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