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Transforming your go-to-market strategy

Rangan, V. Kasturi ; Bell, Marie

Transforming your go-to-market strategy : the three disciplines of channel management / V Kasturi Rangan - Boston : Harvard Business School Press , ©2006. - x, 289 p. : ill. ; 25 cm.

ISBN: 9781591397663

Publisher. No.: HCL

Index Terms--Genre/Form:
Marketing channels -- Management.
Business logistics.
Physical distribution of goods.
V Kasturi Rangan
Management

Dewey Class. No.: 658.87 RAN

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