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Conversations with marketing masters

Mazur, Laura

Conversations with marketing masters / Mazur, Laura - Chichester ; Hoboken, NJ : John Wiley, ©2007. - 236 p. : ill ; 24 cm.

ISBN: 9780470025918

Publisher. No.: HCL

Index Terms--Genre/Form:
Philip Kotler : the founding father
David Aaker : brand equity trailblazer
Jean-Claude Larreche : marketing strategy master
Mazur, Laura
MANAGEMENT

Dewey Class. No.: 658.8 MAZ

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