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Crossing the chasm

Moore, Geoffrey A McKenna, Regis

Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore & Regis McKenna - 3rd ed. - New York, NY : HarperCollinsPublishers, ©1991 2014 - xxi, 227 p 273p. : ill ; 24cm

ISBN: 9780066620022 9780062292988

Publisher. No.: Global Alliance Book Distributors :A-312, Nanad Nikunj Meerut Road Ghaziabad Donated

Index Terms--Genre/Form:
Management
Marketing.
Technological innovations
Moore, Geoffrey A.
McKenna, Regis
Crossing the chasm :marketing and selling disruptive products to mainstream customers

Dewey Class. No.: 658.8 MOO

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