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Building strong brands

David A Aaker

Building strong brands / David A Aaker - New York ; London : Free , ©2002. - 380 p. : ill. ; 24 cm.

ISBN: 9780743232135

Publisher. No.: HCL

Index Terms--Genre/Form:
Business names -- Management.
Brand name products -- Management.
Merknamen.
David Aaker.
Management

Dewey Class. No.: 658.827 AAK

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