Why customers do what they do
Marshal Cohen
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen - New York : McGraw-Hill , ©2006 - vii, 184 p. : ill. ; 24 cm.
9780070616127
HCL HCL
Consumer behavior.
Verbraucherverhalten.
Marshal Cohen
Marketing
658.8342 COH
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen - New York : McGraw-Hill , ©2006 - vii, 184 p. : ill. ; 24 cm.
9780070616127
HCL HCL
Consumer behavior.
Verbraucherverhalten.
Marshal Cohen
Marketing
658.8342 COH
