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TechnoBrands

Chuck Pettis

TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis - New York : AMACOM , ©1995. - xiii, 222 p. : ill. ; 24 cm.

ISBN: 9780814402436

Publisher. No.: HCL

Index Terms--Genre/Form:
High technology -- Marketing.
Technological innovations -- Marketing.
Brand name products.
Chuck Pettis
Marketing

Dewey Class. No.: 620.0068 PET

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