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Case studies in marketing

Srinivasan, R.

Case studies in marketing : the Indian context . / R Srinivasan . - 5th. - New Delhi, India : PHI Learning Private Ltd. , 2012. - xvi,368p. 23cm.

Publisher. No.: S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.

Index Terms--Genre/Form:
Marketing.
Management.
Marketing in India.
Service Marketing.
Intermational Marketing.
and Case studies in Marketing.

Dewey Class. No.: 658.80954 SRI

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