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The chasm companion

Paul Wiefels; / Geoffrey A Moore

The chasm companion : a fieldbook to Crossing the chasm and Inside the tornado / Paul Wiefels. - New York : HarperBusiness , ©2002. - xxii, 323 p. : ill. ; 23 cm.

ISBN: 9780066620558

Publisher. No.: HCL

Index Terms--Genre/Form:
High technology -- Marketing.
Technological innovations -- Marketing.
Selling -- High technology.
Paul Wiefels.
Marketing.

Dewey Class. No.: 658.8 MOO

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