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Design-driven innovation

Verganti, Roberto.

Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti. - Boston : Harvard Business Press , ©2009. - xv, 272 pages : illustrations 24cm.

ISBN: 9781422124826

Publisher. No.: S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.

Index Terms--Genre/Form:
Technological innovations.
Industrial management.
Innovation.
Management
and Design-driven innovation.

Dewey Class. No.: 658.514 VER

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