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Crossing the chasm

Moore, Geoffrey A. ; McKenna, Regis.

Crossing the chasm : marketing and selling high-tech products to mainstream customers. / Geoffrey A Moore. - New York, NY : HarperBusiness Essentials , ©2002. - xxi, 227 p. : ill. ; 21 cm.

Publisher. No.: S R Book Distributors ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.

Index Terms--Genre/Form:
High technology.
High technology Marketing.
Technological innovations Marketing.
Innovations Marketing.
Moore,Geoffrey A.
and Crossing the chasm.

Dewey Class. No.: 658.8 MOO

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