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The product marketing handbook for software

Merrill R Chapman

The product marketing handbook for software / Merrill R Chapman - 4th ed. - Killingworth, CT : Aegis Resources , ©2004. - xxxv, 645 p. : ill. ; 23 cm.

ISBN: 9780967200866

Publisher. No.: HCL

Index Terms--Genre/Form:
Computer software -- Marketing.
Computer software industry.
Direct marketing
Merrill R Chapman
Computer science

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