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The power of product platforms

Marc H Meyer ; Alvin P Lehnerd

The power of product platforms : building value and cost leadership / Marc H Meyer; Alvin P Lehnerd - New York : Free Press , ©1997. - xiv, 267 p. : ill. ; 24 cm.

ISBN: 9780684825809

Publisher. No.: HCL

Index Terms--Genre/Form:
New products -- Management.
Product management.
Managing product platforms
Marc H Meyer
Management

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