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Brand breakout

Kumar,Mirmalya. ; Steenkamp, Jan-Benedict E.

Brand breakout : how emerging market brands will go global. / Nirmalya Kumar. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan , 2013. - xvi, 256 pages : illustrations ; 25 cm

ISBN: 9781137276612

Publisher. No.: Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.

Index Terms--Genre/Form:
Marketing
Brand name products.
Branding
Kumar,Nirmalya.
and Brand Breakout.

Dewey Class. No.: 658.827 KUM

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