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Innovation

Carlson,Curtis Ray ; Wilmot, William W

Innovation : the five disciplines for creating what customers want /Curtis Ray Carlson - New York : Crown Business, ©2006. - 356 p. : ill. ; 25 cm.

ISBN: 9780307336699

Publisher. No.: HCL

Index Terms--Genre/Form:
Industrial management -- Case studies.
Creative ability in business -- Case studies.
Organizational effectiveness -- Case studies.
Technological innovations -- Management -- Case studies.
New products -- Case studies.

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