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Product design and development

Ulrich, Karl T.

Product design and development / Karl T. Ulrich - 3rd ed. - New York McGraw-Hill Irwin 2004 - McGraw-Hill/Irwin series in marketing .

ISBN: 9780072471468

Publisher. No.: HCL

Index Terms--Genre/Form:
McGraw-Hill/Irwin series in marketing
Product design and development
Karl T. Ulrich
Industrial management
Industrial engineeering
new products -- management

Dewey Class. No.: 658.5752 ULR

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