The PDMA handbook of new product development
Kahn, Kenneth B.
The PDMA handbook of new product development / Kenneth B Kahn; Product Development & Management Association. - 2nd ed. - Hoboken, N.J. : Wiley , ©2005. - xiii, 625 p. : ill. ; 24 cm.
9780471485247
HCL
New products -- United States -- Management -- Handbooks, manuals, etc.
Product management -- United States -- Handbooks, manuals, etc.
Marketing.
Kenneth B Kahn
Management
658.575 KAH
The PDMA handbook of new product development / Kenneth B Kahn; Product Development & Management Association. - 2nd ed. - Hoboken, N.J. : Wiley , ©2005. - xiii, 625 p. : ill. ; 24 cm.
9780471485247
HCL
New products -- United States -- Management -- Handbooks, manuals, etc.
Product management -- United States -- Handbooks, manuals, etc.
Marketing.
Kenneth B Kahn
Management
658.575 KAH
