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Managing and marketing of financial services.

Indian Institute of Banking & Finance.

Managing and marketing of financial services. /Indian Institute of Banking & Finance. - New Delhi : Taxmann Publications(P) Ltd., 2007. - 378 pages : illustrations ; 24 cm

Publisher. No.: HCL

Index Terms--Genre/Form:
Marketing.
Marketing -- Management.

Dewey Class. No.: 658.8 FIN

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