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Marketing of high-technology products and innovations

Mohr, Jakki J.

Marketing of high-technology products and innovations / Jakki J. Mohr - Upper Saddle River, N.J. Prentice Hall 2001 - xvii, 414 p. : ill. 25 cm.

ISBN: 9780130136060

Publisher. No.: HCL

Index Terms--Genre/Form:
Jakki Mohr.
Marketing of high-technology products and innovations
High technology industries -- Marketing.
Innovations.
Success in business

Dewey Class. No.: 620.00688 MOH

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