Normal view MARC view ISBD view

Managing customer value

Gale, Bradley T. ; Wood, Robert Chapman

Managing customer value : creating quality and service that customers can see / Bradley T Gale; Robert Chapman Wood - New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International , ©1994. - xxii, 424 p. : ill. ; 25 cm.

ISBN: 9780029110454

Publisher. No.: HCL

Index Terms--Genre/Form:
Quality of products -- Evaluation.
Consumer satisfaction -- Evaluation.
Marketing -- Management.
Bradley T Gale
Management

Dewey Class. No.: 658.812 GAL

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)