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Customer-driven marketing

Fraser-Robinson, John

Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement / John Fraser-Robinson - London Kogan Page 1997 - 268 p. : ill. 24 cm.

ISBN: 9780749424183

Publisher. No.: HCL

Index Terms--Genre/Form:
John Fraser-Robinson
Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement
Customer services.
Quality control.
Marketing

Dewey Class. No.: 658.812 FRA

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