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The new maximarketing

Rapp, Stan Collins, Thomas L.

The new maximarketing : The classic guide to transforming your advertising, promotion, and marketing strategy for The Information Economy / Stan Rapp - New York McGraw-Hill 1995 - xx, 330 p. : ill. 24 cm.

ISBN: 9780070520332

Publisher. No.: HCL

Index Terms--Genre/Form:
Stan Rapp, Thomas L. Collins
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
Marketing.
Advertising
Sales marketing

Dewey Class. No.: 658.8 RAP

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